Roslin Azmy Hassan | Sime Darby Plantation

Roslin Azmy Hassan

Chief Executive Officer, Upstream Malaysia

Roslin Azmy Hassan, 61, a Malaysian, has an illustrious career in the palm oil and rubber industry that spans over three decades.

His career progression in the Sime Darby Plantation (SDP) of today traces its roots back to 1984 when he joined Golden Hope Plantations Berhad as a Trainee Assistant. Progressing to an Assistant Manager role at Golden Hope Fruit Industries Sdn Bhd, he continued to demonstrate commitment and proficiency in various managerial positions across the states of Johor, Perak, Sarawak and Sabah in Malaysia, as he steadily climbed up the ranks.

In 2003, Roslin became the General Manager of Sabah Region, Tawau where he pioneered the implementation of Golden Hope Quality Certification System (GHQCS) within the region. Subsequent to joining the Guthrie group, Roslin assumed the role of Senior General Manager, Rajawali/Pekaka Zone Sarawak in 2008 where he spearheaded business operations across 13 estates in the Sarawak region.

Transitioning to an international role as the Head of Liberia in 2013, Roslin led SDP’s estate operations in Liberia, and contributed to the formation of the Liberia Agriculture Concessionaires Association where he was nominated as the association’s first Chairman. Following his stint in Liberia, Roslin was entrusted to head Plantation Operation of Minamas in Jakarta, Indonesia, in 2015 before progressing further as Head, Upstream Malaysia on 1 July 2018.

Roslin assumed his current role as Chief Executive Officer, Upstream Malaysia of SDP since 1 June 2020 and has been playing a pivotal role in SDP’s ongoing efforts to modernise its oil palm plantation operations through mechanisation, automation and digitalisation.

Roslin graduated in Planting Industry and Management from MARA Institute of Technology (ITM) Perlis. Additionally, he has participated in leadership programmes such as the High-Performance Leadership Programme at IMD Business School Switzerland and the Senior Management Development Programme at Harvard Business School.